Pure:
Remember this day.

It's the day AI stopped just answering, and started working for you. Pure opens, writes, finds, builds and remembers, right on your computer. One day you'll remember where you were when it arrived.

Download for Windows See what it can do

Free to download · Windows 10 and 11

Talk to it the way you'd talk to a person. Pure listens, understands and gets it done. It opens your apps, writes your emails, finds your files and builds whatever you need, while you get on with your day.

Take a look.

Download for WindowsCompare plans
Listening
“Tidy up my desktop, please.”

Just talk. No commands to learn and no menus to dig through. Speak or type in your own words, and Pure understands.

Does, not just says. Pure works in your apps, your files and your browser, the same way you would.

Thinks ahead. Tasks for right now, for later, or for every day. Ask once and Pure keeps going.

No wake word. Ever. Pure Ambience knows when you're talking to it and when you're not.

Yours from the start. Its name, its voice, its personality. And over time, it learns what matters to you.

Always your call. Anything important waits for your OK. One shortcut stops it at any time.

Anything you can do on a computer.
Pure can do it for you.

Pure clicks, types, opens and organizes, the same way you would. Watch it happen, or go do something better with your time.

It works where you work.

Your browser, your files, your email, your music, the apps you already use. No new tools to learn.

It asks before it acts.

Anything important waits for your OK. Deleting, sending, spending: you always get the final say.

One shortcut stops it.

Press Ctrl + P and control is back in your hands, instantly. No questions asked.

One assistant.
Endless ideas.

Running a company, studying for exams, or just want your photos in order? Tell Pure what you'd like done. That's the whole trick.

Ask once.
It keeps going.

Most AI sits and waits for you. Pure thinks ahead. Give it something to do now, later, or every day, and it takes it from there.

Right now.

The things you'd rather not do yourself, done while you grab a coffee.

Sort my Downloads folder
Only when you ask
Working on it…
Turn my notes into a to-do list
Only when you ask
Done · just now

Later.

Set it and forget it. Pure remembers, so you don't have to.

Remind me to call the dentist
Once, tomorrow at 9:00 AM
Hasn't run yet
Send Mum the holiday photos
Once, Sunday at 6:00 PM
Hasn't run yet

Again and again.

Routines that run like clockwork, at exactly the time you choose.

Tell me when Ines replies
Keeps watching your inbox
Done · 12 min ago
Three new websites and a pitch
Every day at 6:00 PM
Done · yesterday

With Pure Pro, your tasks keep running in the cloud, even when your PC is off.

Yours from
the very first hello.

Give it a name, a voice and a personality. Then watch it learn what matters to you: your people, your plans, your preferences.

Hi, I'm Pure.

Call it anything you like. It's the name it answers to.

A voice you'll love.

Eighteen voices: British, American, Australian, Irish, Nigerian and more. Hear each one, then pick the one that sounds right.

A personality that fits.

Tap a few, or write your own. It talks the way you like to be talked to.

Tap a suggestion to shape its personality.

It gets to know you.

Your favourite coffee, your gym days, the people who matter. Pure remembers, so every answer fits you better. And you can see or erase every single memory, any time.

CoffeeOat flat white, no sugar
MondaysGym at 7, so no meetings before 9
Mum's birthday12 March, reminder a week before
InesWaiting on her reply about the contract

No wake word.
Ever.

Do you start with “Hey Mark” every time you talk to a friend? Didn't think so. With Pure Ambience, Pure knows when you're talking to it, and when you're not.

Listening
Pure stays quietPure answers

Talk naturally.

No trigger words, no pauses, no awkward “Hey…”. Just say what you need, whenever you need it.

It stays out of the way.

Chatting with friends or on a call? Pure stays quiet and doesn't interrupt until you mean it.

Join in any time.

Ask Pure in the middle of a conversation about what you were just talking about. It keeps up.

PROPure Ambience comes with Pure Pro.

No tokens.
Just Pure Intelligence.

Most AI counts in “tokens”, and nobody really knows what a token is. Pure keeps it simple: one meter that shows how much you've used, and how much is left.

prompt_tokens: 18,412
completion_tokens: 6,093
cached_input: 4,096 · reasoning: 2,318
est. cost: $0.0412 per 1K (in) / $0.12 (out)

Everything you do with Pure, whether it's a quick question or a whole website, adds up to one number called Pure Intelligence. You'll always know where you stand, at a glance.

Pure Pro
Pure Intelligence100% left
Renews October 24

Exactly as it looks in the app.

1simple meter for everything you use.
0tokens, pricing tables or math to figure out.
∞with Pro. Used up the smartest brain? Pure keeps going, without limit.

Great power.
Always in your hands.

Pure can do a lot on your computer, which is exactly why you're always the one in charge. Made by a Swiss company that treats privacy as the foundation, not a feature.

Asks first. Every time it matters.

Before Pure does anything important, like deleting a file or using the internet for you, it asks. You choose: not now, just this once, or always. Go on, try it.

Pure would like to delete a file.
Deleted files can be hard to get back, so make sure this is what you asked for.

AI should make you more human.
Not less.

When the personal computer arrived, people were afraid it would replace them. It didn't. It became the most personal tool they ever owned, an extension of everything they could do.

We believe AI is standing at that very same moment. Pure exists to make it trustworthy, useful and truly yours: a tool that makes people more capable, and never one that replaces them.

An extension of you

You, with more hours in the day.

Pure takes on the busywork, so you can spend your time on what only you can do.

Creativity stays human

Your ideas. Your art.

AI should never replace human creativity and art. Pure clears the way for it.

Control stays with you

The final say is always yours.

No matter what, control is at your fingertips. That's not a setting. It's a principle.

Pure · Switzerland

We build personal AI for everyone, from grandparents to engineers and from students to founders.

Investors & partnersContact us

Free is remarkable.
Pro is the full Pure.

Download Pure for free and start today. When you want everything, upgrade to Pro right inside the app.

Pure

Free

Everything Pure can do, on the everyday brain.

$0forever
  • Does anything on your computer
    Every tool, every app, desktop control.
  • Tasks and routines
    Run while your PC is on.
  • Your own name, voice and personality
    Plus memory that follows you to every device.
  • Pure Intelligence every day
    A daily allowance on the everyday brain.
  • Pure Ambience
    Pure answers everything it hears.
  • The smartest brain
    Available with Pro.
Download free
Pure

Pro

The smartest brain, Pure Ambience, and tasks that never stop.

$24.99/ month1
  • Pure Ambience
    Knows when you're talking to it, and stays quiet when you're not.
  • Our smartest brain
    Sharper answers, fewer mistakes, real help with the hard stuff.
  • Much more Pure Intelligence
    And when it's used up, Pure carries on without limit.
  • Works while you're away
    Tasks keep running in the cloud, even with your PC off.
  • Everything in Free
Download and go Pro

Upgrade inside the app in seconds. Cancel any time and keep Pro until the end of the month you've paid for.

Pure for Business.
Made for your company.

Need Pure to do something specific for your company? We build custom versions of Pure with the features, tools and connections your business needs. Tell us what you have in mind, and if it's possible, we'll build it together.

1 · You tell us

What should Pure do for you?

Describe your business and what you'd like: new features, your own tools and systems, the way your team works.

2 · We talk it through

We see what's possible.

We look at your request together with you and tell you honestly what we can build, how, and what it takes.

3 · We build it

Your own Pure.

A version of Pure made for your business, with the functions you asked for, set up and ready for your team.

Talk to us about your business

Questions?
Answers.

Not at all. If you can talk, you can use Pure. Setup takes about a minute: pick a name, a voice and a personality, then say hello. Pure even walks you through the rest.

Yes. Pure is free to download and use, with a daily allowance of Pure Intelligence on the everyday brain. Pure Pro adds Pure Ambience, our smartest brain, much more Pure Intelligence, and tasks that run while your PC is off.

Not the important things. Pure asks for your permission before anything important, and you can choose to always allow the things you trust. Press Ctrl + P at any time to stop it using your desktop.

The end of wake words. Pure understands when you're talking to it and when you're talking to someone else, so it only answers when you mean it. Pure Ambience is part of Pure Pro. On the free plan, Pure answers everything it hears.

One simple meter for how much you've used the AI. Instead of confusing tokens, you see how much you've used and how much is left. Free includes a daily allowance. Pro includes much more, and never fully runs out.

Windows 10 and 11. Download the app, install it, and sign in with Google, Microsoft or your email. Your settings, tasks and memories follow your account.

It stays yours. Your conversations, tasks, memories and settings are stored under your account. You can download all of it, delete your conversations or delete your account at any time. The details are in our Privacy Policy.

Any time, in the app. You keep Pro until the end of the period you've paid for, and nothing more is charged. Your memories, settings and conversations all stay.

Say hello to Pure.

Free for Windows. Ready in about a minute.

Download for Windows Compare plans